Bad As Me by Tom Waits free essay sample

This particular album grew on me. Tom Waits albums are usually fairly focused on one particular sound or stylistic approach,however this album seemed to be a bit of a re-visiting to all his previous sounds. For example, the song Last Leaf featuring Keith Richards on guitar and back up vocals, is very soft and sweet; talking about the pain of being left behind. It kind of reminded me of Tom Waits earlier work. But there was also the harsh (but brilliantly so) Hell Broke Luce an anthem of to the life of a soldier fighting. Its lyrics though provocative are genius I used to have a home/but I Left,Right,Left. The style in this track reminded me of his album Blood Money. But as usual his lyrical prowess is in huge supply, and should be the principal focus of his music. It took me two or three times to really grasp Bad As Me, and learn to love it. We will write a custom essay sample on Bad As Me by Tom Waits or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But once you get there, you stay there. Ive listened to this album over twenty times, and I still love it. A must listen. 4/5 stars on my scale.

Earth Simulator Essays

Earth Simulator Essays Earth Simulator Essay Earth Simulator Essay Earth Simulator Center Japan Agency for Marine-Earth Science and Technology (JAMSTEC) Earth Environment System Today’s talk What is the Earth Simulator ? Gift from the Earth Simulator – High resolution simulation Impact – Synoptic scale impact Heat wave †¦ Silk Road Patterns – Cloud resolve-Synoptic scale extreams Typhoon †¦ multi-scale simulations – Climate change projection Global Warming †¦ contribute to IPCC report – Solid earth simulation Earth quark †¦ Wave Propergation forecasting – Aurora arc simulation Toward advanced simulation methodology Next stream in future The Earth Simulator ? Development of ES started in 1997 with the aim of making a comprehensive understanding of global environmental changes such as global warming. ?The Kyoto Protocol was opened for signature on 11th Dec. 1997. ? Developed in Mar. 2002 by STA (MEXT) and NEC with 400 M$ investment. ?Project had been strongly promoted under Dr. Miyoshi’s direction. (Dr. Miyoshi: Passed away in Nov. 2001. ) ? Its construction was completed at the end of February, 2002 . ?The operation started from March 2002 at the Earth Simulator Center in Japan Agency for Marine-Earth Science and Technology (JAMSTEC). Computenik news in New York TImes , 1st prize in Top 500 from 2002-2004†¦.. (still)14th in Top 500 today. Earth Simulator ’s Impact on Society Mission of the Earth Simulator Projects ENVIRONMENT Protection of lives and properties from natural disasters and environmental destruction INDUSTRY Huge cost reduction in innovative technology development which requires massive investments SCIENCE EARTH SIMULATOR Development of innovative research tools attaching farfrom-equilibrium, nonlinear and open systems HUMAN Paradigm shift to glob al, future-oriented way of thinking Location of Earth Simulator Facilities TokyoEarth Simulator Site The Earth Simulator Hard Disk Process Nodes Tape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor The Earth Simulator Hard Disk Process Nodes Tape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor The Earth Simulator Hard Disk Process Nodes Tape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor The Earth Simulator Hard Disk Process Nodes Tape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor The Earth Simulator Hard Disk Process NodesTape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor The Earth Simulator Hard Disk Process Nodes Tape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor The Earth Simulator Hard Disk Process Nodes Tape Archive System Connection Network Air Conditioning 65m Power Supply 50m Free Access Floor Earth Simulator Building Peak Performance : 40 TFlops Main Memory : 10 TBytes Magnetic Disk Tape : 2. 5 PBytes 640 processor nodes Magnetic Disks Connect Network 65m Power Supply Air-Conditioning Base-Isolation 50m Configuration of the Earth Simulator Peak performance/AP Peak performance/PN Shared memory/PN : 8Gflops : 64Gflops : 16GB Total number of APs : 5120 Total number of PNs : 640 Total peak performance : 40Tflops Total main memory : 10TB Interconnection Network (full crossbar switch) Shared Memory 16GB Arithmetic Processor #1 Arithmetic Processor #7 Arithmetic Processor #0 Shared Memory 16GB Arithmetic Processor #0 Arithmetic Processor #7 Arithmetic Processor #1 Shared Memory 16GB Arithmetic Processor #0 Arithmetic Processor #1 Arithmetic Processor #7 Processor Node #0 Processor Node #1 Processor Node #639 Mass Data Processing System (MDPS): 2. 5PBNetwork System Yokohama Institute-Network Super SINET October, 2004 ES-Network Ferry System FTP MDPS Server MDPS Graphic WS BRAVE Data Handling WS Login Server ES-LAN Earth Simulator Allocation of ES resources for 2006 Strategic Project Earth Science Climate Change Solid Earth Natural Disasters International cooperation Industrial application etc Innovative Project Space and Astrophysics Government Project IPCC Contribution etc Computer Science Next Generation Algorithm Next Generation Architecture Next Generation Programming Language Atomic Energy CFD Application Nano Technology BioChemistry etc International Cooperative Research USASCRIPPS INSTITUTION OF OCEANOGRAPHY UNIVERSITY OF CALIFORNIA, SAN DIEGO Development of high resolution reanalysis data THE CENTRE NATIONAL DE LA RECHERCH SCIENTIFIQUE (CNRS) THE INSTITUT FRANCAIS DE RECHERCHE POUR LEXPLOITATIOAN DE LA MER (IFREMER) Impact of convective system in equatorial area of ocean RECHERCH PREVISION NUMERIQUE, METEOROLOGICAL SERVICE OF CANADA (PRN/MSC) Ultra high resolution sim ulation of Hurricane Earl ITALIAN AEROSPACE RESEARCH CENTER (CIRA) [emailprotected]@[emailprotected]@[emailprotected]@[emailprotected]@[emailprotected] High resolution weather forecasting in Italia-Alps region A @ A @ A FOR A @ A @ ATMOSPHERIC A @ NERC [emailprotected] A @GLOBAL A @ A @ A @ A @MODELLING (NCAS) METOFFICE, HADLEY CENTRE FOR CLIMATE PREDICTION AND RESEARCH A @ A @ rance [emailprotected] F [emailprotected] Canada [emailprotected]@ Italy [emailprotected] UK USA USA USA [emailprotected] USA NATIONAL ENERGY RESEARCH SCIENTIFIC COMPUTING (NERSC) CENTER AT LAWRENCE BERKELEY NATIONAL LABORATORY Estimation of HPC THE UNIVERSITY OF TEXAS AT AUSTIN Validation and Estimation of High performance Computing Advanced Visualization Method for tera-bite scale data DEPARTMENT OF GEOLOGY GEOPHYSICS, UNIVERSITY OF MINNESOTA THE INTERNATIONAL ARCTIC RESEARCH CENTER (IARC) OF THE (DGG/UMN) Advanced Visualization Method for tera-bite scale data UNIVERSITY OF ALASKA FAIRBANKS Development of advanced polar region odeling A @ A @ A @ A @ A @ INSTITUTE OF HIGH PERFORMANCE COMPUTING [emailprotected] Development of advanced computational methods Singapore [emailprotected]@ [emailprotected] NATIONAL APPLIED RESEARCH LABORATORIES [emailprotected] High resolution weather forecasting modeling Impact of Ultra High Resolution Simulation for Global Atmosphere Global Ocean Typhoon Simulation 300 km vs. 10 km Horizontal resolution: 300 km Horizontal resolution: 10 km Comparison of the Kuroshio Current 100 km vs. 10 km horizontal resolution: 100 km Horizontal resolution: 10 km A Global Atmospheric Circulation Simulation with a horizontal resolution of 10 kmA Global Oceanic Circulation Simulation with a horizontal resolution of 10 km Antarctic Flow Simulation 10km resolution in the horizontal Synoptic scale impact Heat wave †¦ Silk Road Patterns Temperaturedistribution on July 20, 2004 Hydrostatic AGCM:AFES Simulation Observation Japan Meteorological Agency High Pressure developm ent resulting from meandering Westerly Silk Road Pattern Impact of Cloud resolving scale – Synoptic scale Simulation NASA O(1000)km NASA O(1000)km O(100)m NASA O(1000)km O(100)m NASA How strong will be extream under Global Warming ? Cloud Effect and Weather/ClimateCloud Effect and Weather/Climate About 10km O(100)m Cloud Effect and Weather/Climate O(1000)km About 10km O(100)m Cloud Effect and Weather/Climate O(1000)km About 10km O(100)m Not only impact to extream but also to climate change through radiation processes Scientific Gland Challenge Impact of Cloud Scale Weather Synoptic Scale Climate Change Requirements: Long Integration with Ultra High Resolution + Various components e. g. Atmosphere-Ocean Interaction (at least) Multi-Scale Simulator for Geoenvironment (MSSG) Scalability Days Weeks Prediction 1 5km for horizontal 100 vertical layersLocal heavy Rain Prediction, etc. Seasonal Annual Prediction 5-40 km for horizontal, 100 vertical layers Urban Weather /Climate Predi ction 10m 2km for horizontal, 200 vertical layers Data: Geographical Survey Institute 5 Days Forecasting of Typhoon 10 of 2003 MSSG, non-hydrostatic Global Ocean-Atmosphere Coupled Simulation Horizontal resolution km Vertical resolution layers 2. 7 72 Typhoon ETAU Sea Surface Temperature after Typhoon 11 tracking JAXA eorc. nasda. go. jp/imgdata/topics/2005/tp050922. html 2005 Aqua, NASA Sea Surface temperature averaged for 5 days(24th August 28th August)Sea Surface Temperature after Typhoon 11 tracking JAXA eorc. nasda. go. jp/imgdata/topics/2005/tp050922. html 2005 Aqua, NASA Sea Surface temperature averaged for 5 days(24th August 28th August) Rainfall Prediction associated with Typhoon 10 Global with 5. 5 km resolution Observation: Nested with 1. 15 km resolution Global Warming Global Warming Simulation for IPCC AR4 CREAPI (Japan) and NCAR: National Center of Atmospheric Research (USA) A1B 750ppm:const Overshoot B1 550ppm:const ?A1B senario†¦ gradually up ? overshooting se nario gradually down and constantChange of Precipitation in Summer Season under Global Warming Center for Climate System Research (CCSR), University of Tokyo National Institute of Environment System (NIES) Frontier Research System Center (JAMSTEC) increased 2005 70 2075 The number of hot days will be increased decreased After 70 years from now, Averaged precipitation will be increasing. 2. 5 Global averaged temperature will be up of 2. 5 2005 70 2075 Heavy precipitation will be increasing Earthquake Tokyo beneath M7 Earthquake Prof. Furumura ( Univ. Tokyo) Kumagaya Kumagaya Shinjuku 80 80 Kumagay a Shinjuku Shinnjuku 30 30Seismic wave propagation Intensity 100 cm rocky Domain 85km 90km 102km Resolution:50m 6. 3G meshes) Crust sedimentary and rocky CPU hour sedimentary Formation of aurora arcs obtained by simulation from the satellite from the ground ( Sun-Magnetosphere-Ionosphere interaction) SUN Micro-instability Solar Wind m 10 Simulation of Aurora Arc Formation Formation of Doub le Layer the energy spectrum of accelerated precipitating electrons Aurora Arc formation Calculate aurora brightening by oxygen and nitrogen excitation by energized precipitating electrons Magnetic field lines Down-going electrons EarthUp-going electrons Magnetosphere Convection Magnetosphere Convection 100,000,000 m macroscopic scale Streams to the Near Future Mltiscale-Multiphysics Simulations Earth Simulator provides us  »  »  »  »  » First step to Multi-scale/physics simulation Obtained the tool Next perspectives to the future Realistic feelings/motivations by researchers Further advanced simulation Science Impact of Extremes: Typhoon, Hurricane Heavy rain , Draut Atmospheric Dynamics Ocean Heat Content : Climate Change On NEXT Generation Peta-scale Supercomputing System In the Ntional Project promoted by RIKEN Thank you.

Answer Job Interview Questions Assignment Example | Topics and Well Written Essays - 500 words

Answer Job Interview Questions - Assignment Example During vacations, I have been able to work in the marketing department of Toyota Company and where I gathered tangible experience about marketing. The talent of communication and negotiation that I possess is a key component in marketing as it will help one to gauge the ability to buy as well as the behavior patterns of the customer. I am highly motivated and work best under no strict supervision. A team player and a positive result oriented person. My strengths are that I am highly motivated and positive and focused result oriented person with the abilities of teamwork and good interpersonal communication skills. During my internship at the Toyota Company, these skills enabled me to move sales worth $ 1 million in three weeks. As such I am capable of delivering in the sector of business for a firm as a whole. My weakness is that my failures in anything I do make me fill demoralized and weak. However, I have been putting a concerted effort to take my failures as lessons and learn from them. I am applying for a job with this company because it is one of the best .marketing companies in the country with a strong brand name in marketing. By working here, I will be put my expertise to use and also learn more about my career as marketing officer. This will give the opportunity to be part of the great reputation that the company posits to the outside world. As a marketing intern with the Toyota Company, a valuable customer came to inquire about the issue of breaking system with his car. This was following the withdrawal of thousands of cars all over the world over the same issue; I was able to explain to him the reasons for the withdrawal of the vehicle and the duration it was to take as well as the need for doing so to his satisfaction. The incident when I was given what seemingly was an achievable target to sell up to 6 high valued cars within a month. It seemed hard, but I managed through teamwork and aggressive networking that made me sell up

Business research Skills Essay Example | Topics and Well Written Essays - 2000 words

Business research Skills - Essay Example The study revealed that the general confidence of students increases from first year to third year. Introduction In today’s society, education has a vital role to play in political, economic, cultural, social as well as intellectual life. It has the ability to increase the quality of life for individuals. Tertiary education, also referred to as third level education is particularly essential in improving individuals’ lifestyle. In addition, third level education can help individual secure exciting job opportunities. It represents a crucial transition for students as they join from secondary school and most of them will go out to the job market upon completion. It is a transition from school life to employment. When students join college or universities from secondary school, they are always looking naive and they do not know what to expect at the tertiary level. They do not have any research skills or they have too little if any. For most of the students, it is a dream come true when they join universities and college but their confidence is usually very low (Shapiro, 2009). In fact, some do not have any confidence at all. Studies have indicated that most students who have dropped their studies at the tertiary level always drop while in their first year. There are a number of reasons that can result to the dropouts. One of the reasons is their lack of confidence. Higher education is a complete new experience for them (Burton & Schofield, 2011). For any individual, new experience always have a strong impact and is usually essential determinant of their progress to the next level. First year is a challenging year for many students. It is viewed as a make or break year to them. Students who progress past first year have a higher chance of completing their studies since their confidence builds up as they advance towards the third year. Epistemology This term generally means knowledge. In philosophy, it refers to the scope of knowledge as well as the n ature of knowledge (Rescher, 2003). It addresses the ways in which knowledge is acquired. In addition, it gives a distinction between true knowledge and untrue knowledge. Education is all about acquiring knowledge. When a student joins college or university, their main objective is to extend their knowledge so that they can be ready for the job market. Lack of knowledge keeps their confidence at a low level. However, as they acquire knowledge across their 3 years in the university, their confidence increases and they can be ready to work on their own. Their epistemology increases and their confidence also increase in the process. Ontology Ontology refers to the study of the nature of reality or existence. It attempts to explain the entities that exist, how they exist and why they exist (Adelsberger, 2008). This term is usually confused with epistemology. However, it can be used in the context of knowledge sharing where it means specification of a conceptualization. It describes conc epts as well as relationships that might exist for a given agent. Ontologies in technology are domains that can be understood by computers and can be used in research. They assist in sharing information within education systems and they also personalized student support. Therefore, ontologies can be effective in improving the students’

Almarai and Anaam firms Essay Example | Topics and Well Written Essays - 1000 words

Almarai and Anaam firms - Essay Example The foregoing data are consistent with the following performance indicators which reflect that Almarai has achieved better profitability levels for the year 2012 as compared to Anaam: Of the two companies, Almarai provided better returns for its shareholders for the year 2012. The following tabulation shows the standard deviation of the two companies: Stock prices of Anaam for 2012 turned out to have higher standard deviation, which peaked in July 2012 at 7.297. Closing at SAR 36.02 in June 2012, Anaam shares went up by SAR 10.32 or 28.65% in July 2012 in response to the approval by the company’s General Assembly of the proposed capital increase which was seen to boost its liquidity and profitability. In comparison, Almarai’s equivalent figures deliver the highest point in March 2012 at 4.271. From its closing price of SAR 60.81 for February 2012, Almarai’s stock rose to SAR 65.84 at the end of March 2012. This may have been the market’s positive reaction to the news declared on 28 March 2012 regarding Almarai’s increased stake in one of its subsidiaries, Global Co. Anaam stock prices are more volatile and, therefore, bring in more risk compared to Almarai’s. Incidentally, the beta figures of the two companies – 0.64 for Almarai and 1.39 for Anaam – consistently reflect that Anaam has more price volatility. 2. Capital Structure There are material differences in the annual levels of indebtedness of Almarai and Anaam for the years 2008 to 2012. Almarai has turned out to be a highly leveraged company, with its long-term debt to equity ratios ranging from 70.13% in 2010 to a high of 96.10% in 2012. This means that Almarai’s creditors have lent the company SAR 96.10 (for 2012) for every SAR 100 invested by the shareholders in the company. In fact, Almarai’s total debt to equity ratio – also called the leverage ratio – has consistently been over 100% from 2008 to 2012, peaking at 150. 31% in 2012. This means that the company’s total liabilities, both current and long-term, is higher than the company’s equity by as much as half of it (equity). It is, thus, not surprising that the total debt to total assets ratios of the company from 2008 to 2012 yield figures above 50%. In the same year when both the long-term debt to equity ratio and the total debt to equity ratio are at their highest during the 5-year period, the total debt to total assets ratio for the year stand out as the highest. By the year 2012, 61.32% of the company’s assets are financed by its creditors. The fact that Almarai is highly leveraged is further demonstrated by a comparison between the company’s leverage ratios and those of the industry that the company belongs to. Almarai’s total debt to equity ratio is 150.31% while the equivalent for the Agriculture and Food Industries Sector is 123.69%. Almarai’s long-term debt to equity ratio is 96.10% as against the Sector’s 56.49%. In the light of the foregoing, it is clear that Almarai has managed to maintain the confidence of its investors and creditors in spite of its high-leverage capital structure. The company has successfully ensured that its cash flows are stable and are capably generating all the cash requirements of its operations and treasury. As cited in the company’s Board Report for the year ended 31 December 2012, it is its efficiently controlled cash flows that have given Almarai access to additional financing

Primark Is Very Famous Retail Clothing Store Chain Marketing Essay

Primark Is Very Famous Retail Clothing Store Chain Marketing Essay I will highlight the basic components of strategic marketing and discuss how strategic planning process is vital and how much its important for making an effective marketing strategy. This assignment has been divided in to three learning outcomes. First learning outcome is about how marketing plan supports the strategic objectives of the organization. This learning outcome includes marketing planning process, how SWOT could be an effective tool and difference between marketing strategies and marketing planning. Second learning outcome is about the construction of marketing plans. This includes analysis of marketing mix how to produce marketing plan. Third and the last learning outcome are about how to promote the marketing plan in support of strategic objectives. Primark Primark is very famous retail clothing store chain, providing clothes to customer at reasonable and affordable prices. Primark is actually an Irish retailer of clothing with the numbers of stores in United Kingdom, Ireland and Spain. Primark has more than 170 stores in which 125 stores are located in all over United Kingdom, 35 stores in Ireland and round about 10 stores in Spain. The first Primark store was established in year 1969 in capital city of Ireland in Dublin by Arther Ryan with the collaboration with Micaela Mitchell. After achieving the first success, they open more stores in different business centres with in local and regional areas, which alternatively generate more profits. (Source: www.primark.co.uk) Now I would like to discuss the first learning outcome of my assignment that how marketing plan supports strategic objectives. I will first define both of them then focus on the vision and mission statements of Primark. The Marketing Concept The marketing concept emerged in the mid-1950s. Instead of a product-cantered, make-and-sell philosophy, business shifted to a customer-cantered, sense-and-respond philosophy. Instead of hunting, marketing is gardening. The job is not to find the right customers for your products, but the right products for your customers. The marketing is actually a tool to hold the key to achieve organizational mission and goals. In this way company become more effective than its competitors in the market for creating, delivering goods to the customers. (Source: MBA Career Program) Theodore Levitt of Harvard drew a contrast between selling and marketing concepts: Selling is the concept which only focuses on the needs of the seller; marketing is on the need of the buyer. Selling is actually a phenomena with sellers need to convert its product into cash; marketing is an idea of satisfying the need of the customer by mean of the product and the whole cluster of things associated with creating, delivering and finally consuming it. (Source: International Marketing Strategy, fifth edition) What is strategy and why it is important: A strategy is actually a plan of action which is designed to achieve the particular goals. Its consists of competitive moves and approaches used by the managers to run the company Management is concern with the following action plans their main aim is to Grow the business Please attract the customers Compete in the market successfully Conduct different operations Achieve targets of organizational performance Strategy involves in three questions and the answers of these three are on the basis of an organizations strategic planning these questions are Whats the present situation of the organization? Where does the organization need to go from here? How will the organization get there? The organizations answer to how it will get there is its strategy. Strategy and Competitive Advantage: Now days to survive in the market its very important to have competitive advantage over your competitors and rivals. Strategic planning helps us to get the competitive advantage so that organization can increase their market shares and earn more profits. A different and distinctive strategy thats helps and makes the company apart from their rivals and gives a company competitive advantage is a companys most reliable way to get the profit above average profits. Competing with competitive advantage is more beneficial than competing with no advantages Competing without competitive advantage result in low profitability. Vision of Primark: The mission of the management and the staff of Primark have been to supply quality and affordable product to the customers with a focus on new promotion. Mission Statement The Mission statement of Primark Company is to provide good and quality product to the customer relativity low as compare to the other retailers working in the market and with this stay competitive and should have a competitive edge with other clothing retailers in order to promote the culture of value for money. SMART Analysis: If we apply SMART analysis is accordance with the mission statement of Primark we can analyse the following Specific: Specific means that mission statement of Primark is specific in nature in terms of its objective. Measurable: The mission statement to some extent doesnt provide any time frame. Achievable: The targets of the organization are quite achievable. Realistic: Primark stores have adopted a realistic approach. Timely: to achieve the organizational goals Primark has no set any time framework. Importance of Marketing Planning at Business Product Level: The success of any business and any product which is launched in the market is depends on its Marketing Planning. For this reason I will focus on the importance of marketing planning for the business as well as the product. Let me discuss what is Product. Products: A product is something which is tangible in nature that can be touch or have a physical existence i.e. shape, size, colour dimensions etc, but this is a misleading concept in term of product definition because product can be intangible in nature as well like financial services provided by banks, services provided by the insurance companies to the customers etc. (International Marketing Analysis Strategy P-275) Now I would like to discuss the marketing planning process and analyse how this process is important for business and the products. Marketing Planning Process: Market plan is a document that has the details regarding the product or the actions which company takes. (Kotler et al. (2010). The different methods used by the management of the organizations in which they defines in details there current and future strategies, objectives and aims is called planning process. By this they can access the current and future trends of the markets and this evaluates the current and potential capabilities of the organization and an attempt to forecast the future in order to achieve its objectives. The international planning process allows the organizations to answer the below mentioned questions. What is the present state of the company now? Where does the company want to go? How will the company get there? An efficient marketing planning process consists of the following steps. Determining the objectives of the organization. Assessing and evaluating organizational resources. Evaluating the opportunities risks. An efficient Marketing strategy. Evaluating and implementing marketing plans. (Source Doole Lowe 2004) Explanation: As it is already mentioned in the stages of the marketing planning process, first step is to determine the organization goals and set the objectives of marketing plan. This is the stage where the organization decides that what need to do and how we gong to achieve that. Keeping in mind the objectives, organizational resources are assessed which include the financial condition of the organization, its people, technology used and production capability. SWOT Analysis: SWOT Analysis is considered to be the very useful tool now days. It is actually a strategic planning method or approach to evaluate the strengths, weakness, opportunities and threats of an organization. It involves in the project and business ventures as well. SWOT analysis consists of following Strengths: The characteristics of the organization or business thats gives an advantage to the company over its competitors or rivals. Weaknesses: The characteristics of the firm that have disadvantage to its competitors or rivals. Opportunities:  The opportunities are the external chances that make greater sales and can earn more profits. Threats:  Threats are also the external elements in the environment that cause trouble for the business. An  overall  plan  is based  on  the first  3  steps  of the SWOT analysis that will help the the  marketing  plan  a  major success  in the future. As I already mentioned marketing strategy gives us the answers for the following questions What is the present state of the company now? Where does the company want to go? How will the company get there? With the help of SWOT analysis we can analyse the company strengths, weakness, opportunities and threats. At the same time we can use the tool of PEST analysis that helps us analyse the political, economic, social and technological analysis. It helps us describe the work of marketing plan of the company. Porters five forces model gives us the knowledge of the number of forces that affects the marketing strategy of an organization. Last phase is to apply and implement the marketing plan; on the basis of the analysis the organization chooses its targeted market by using market segmentation methodology. And in the end the combination of effective and right marketing mix can give an edge over its competitors and rivals. During the stage of the planning process, organizations give more importance to their External Environmental Forces that can or will affect the marketing process. PEST analysis plays a very important and vital role at this stage and this gives the organizations a thorough analysis of the products. Difference between Marketing Planning Strategy: Strategy of an organization actually defines the overall aims, objectives mission of the company. Every business/ organization has set their goals and objectives in order to gain the market share and earn more profits as compare to their competitors. As I already mentioned that strategy of the company provides the answers of the following questions; As mentioned earlier that strategy of the company provides answers for the following three key questions; What is the present state of the company now? Where does the company want to go? How will the company get there? On the basis of these 3 important questions, an organization or a business sets its targets and makes a proper plan of action to achieve their goals. Marketing Planning: The process of promoting the product or services of the company on the basis of over all strategy of the organization is called marketing planning. Marketing planning involves Situational Analysis, Internal External Analysis of the organization and on the basis of the above factors choosing a right kind of marketing mix to increase the market share and maximize the profit and getting company competitive advantage over the competitors and rivals in the market. Construction of a Marketing Plan: It is extremely important for the businesses to make a proper marketing plan when they promote their product. This should be done efficiently in order to gain competitive advantage over competitors in an effective manner so that the organization can make more profits. Now I would like to focus on the components of the marketing plan. In this phase I will highlight the importance of marketing mix which helps us while making a marketing planning. The efficient kind of marketing mix strategies always gives a company an advantage in the market place. Marketing Mix: Marketing mix is defined as a set of tools an organization may use to achieve its marketing goals. (Kotler, Managing Markets 2006, P-19) McCarthy divided marketing mix in to four groups, which are commonly knows as 4Ps Product Price Place Promotion An organization uses the all four factors of marketing mix to attracts and target their customers. A company can change its price and keep changes its promotion schemes in short run but it might take longer period for them to change their product or places. Most of the organizations working in the market use Price and Promotion as key factors to target the customer to earn profits. The above mentioned 4Ps helps and represents sellers view of the marketing tools in order to attract the buyers. (Kotler Managing Markets 2006, P-20) Some other authors include 7Ps as the complete version of marketing mix. The remaining three are as follows: People Processes Physical Evidence If we look on the marketing mix of the Primark then we can analyze the marketing strategy they adopted so that they attract numbers of customers. Marketing Mix of Primark: Primark is widely knows and popular as a clothes retailer which keep attracting the customer by their low price and good quality clothes. I will highlight the marketing approach Primark adopted to get the benefits as compare to their competitors. Product: Primark is a clothes retailer, it is producing good and quality product according to the need of the people for all range of ages. In this section I will discuss what products they are selling and what are the different features of their products from mens wear, ladies wear and childrens wear. Quality: Quality of the product of Primark is quiet reasonable as compare to their prices especially if we look on the other retailers in the high street market retailers. Designs: Primark keep introducing latest designs at their retails out lets. Primark targeted people of ages from 25 to 35. Primark keep providing latest designs in their retails outlets at reasonable prices. Brand Names: Primark has launched different types of brands in their retails outlets for their customers, which are quite popular. I am discussing few brands of Primark that has become a part and become a value for money business. Rebel Active CS Active Early Days (For babies) Young Dimensions Active Cedar wood State (For Gents) Atmosphere (Source: www.primark.co.uk) Packing Sizes: The product which Primark produces are good in quality and their packing is extremely good that people attract to their products. In these products ladies wear and gents dress shirts comes under good packing and in all sizes. Services, Warranties Returns: Primark is one of the company which is growing very rapidly and company core objective is to provide the best services to their customers. Each and every Primark store has a customer services department where trained customer representative staff help the customers to their concern are solve the problems of the customers on priority basis. At Primark the product that has been purchase by the customers can be exchanged or it can be even refunded within the prescribed 21 days time of the day of purchased date. Price: Primark as a retail company is focusing to provide good quality of products to the customer at the very reasonable prices. Primark is one of the retailers in the Europe where a customer has been targeted by the price of the products. Their marketing strategy most important aspect is value for money with the slogan Look good pay less Examples: Gents shirt prices starts from only  £2.00 Gents jeans pent can be purchased with in  £10.00 Gents formal suite can be purchased in  £40.00 Apart from all that above Primark keep on reducing the prices of the product from time to time and in this way company fulfilling their promise of Look Good Pay Less. Promotion: Like other retailers working in the region you cannot see many promotion schemes but Primark do make promotions schemes so that they can create more market share. But over all the promotion factor of Primark is bit low because they dont have online shopping facility for their customers. This online shopping has been neglected which shouldnt be neglected as this is a very important factor in now days. Like all the other companies in the region, Primark introduced Pennys Gift Card in all their stores in Ireland. This brings a lot of saving on shopping in the Primark outlets. Place: In marketing mix the 4th P is a very important as far as the clothes retailer concern. You will see Primark stores and outlets on all major and important high streets and shopping centres. Primark has also opened a shop at the famous Oxford Street in the Central London, this store at Oxford Street doing a very good business. The Primark store at Lakeside is also one of the busiest stores at Lakeside shopping centre. If we talk regarding the transportation point of view, all Primark stores and outlets are easy assessable to the general public through public transports as they are located at the very important and majors high streets and shopping centres, and this make Primark a value for money brand for the consumers in the recession period. People: This is also a very important factor of marketing mix and it is very significant as well. Marketing strategy should be made for the people who either are the end users of are the part of the organization for e.g. workers, management, consumers etc. this also defines the market segmentation and demographic segmentation. Processes: This process also plays a vital role because its gives an overview about the processes involved in the business. Like mechanism, procedure and flow of all the activities by which services are used. This also tells us the procedures that how product reach the end users. So its important that marketing process should be flexible to meet the needs of the businesses processes. Physical Evidence: The last 7P of marketing mix is physical evidence this mean that the marketing strategy should include effectively communicating their satisfaction to potential customers. Impact of Marketing Mix on the Management Decision Making: The importance of marketing mix is very important for every organizations business and marketing plans. Marketing mix is chosen after the very critical analysis of the forces that affects internal and external environment. In this way management can get the better idea about the strengths and weaknesses of the organizations. The potential business opportunities and threats are due to the presence of the different companies offering and doing the businesses by same sort of services and product. After the very careful and critical analysis of all the above factors the management of the companies make very good and fruitful decisions. An effective and correct Marketing Mix strategy will give the companies competitive edge over the competitors in this way they can produce more profits and maximise the market share of the company. Importance of Budgeting in Marketing Plan Financial forecasting is also very important and vital in over all running of the business unit. In case of marketing the funds availability is very important. On this basis the organization allocates resources and funds for an effective marketing plan so that they can produce more result in shape of success. Here the question arises that what should be the cost of the whole marketing campaign of the product or the business and how we can allocate the funds for that. Promotional budget normally determined by how much fund provided and how much percentage is available out of the revenue received from the sale of the brand.

The Hitchhiker’s Guide to the Galaxy Essays -- Literature, Douglas Ada

The Hitchhiker’s Guide to the Galaxy As the human race makes life-changing discoveries, it is made apparent that there is always more to learn as the universe, instead of becoming familiar, is becoming absurd. The Hitchhiker’s Guide to the Galaxy, written by Douglas Adams, as well as the 2005 film adaption, portrays absurdity to be an all-encompassing system in the universe. Through the introduction and attempt to understand lack of reason, the narration of important elements and the human perception of the universe, the novel is as a whole, more complete than the film. With these points it is irrefutable that The Hitchhiker’s Guide to the Galaxy develops the theme of absurdity with greater prowess than the film, resulting in a deeper understanding of absurdity, with an outlook the reader can connect to. The Hitchhiker’s Guide to the Galaxy introduces absurdity in a more compelling way than the film. The Infinite Improbability Drive "passes through every point in the Universe," (Adams 80). After being thrown out of an airlock, Arthur and Ford are rescued by the Drive with the â€Å"chance of rescue being 22079460347 to one against,† (Adams 67). Being rescued despite an astronomical improbability allows the novel to empower the theme of absurdity in a noteworthy way. The prominent focus the novel has on absurdity vastly differs from the minimal effort made in the film to evidently develop a source of absurdity in the universe, damaging The Hitchhiker’s Guide to the Galaxy. Furthermore, the novel’s depiction of the search for reason among the predominant lack of reason adds a very important human element to the understanding of absurdity. While undergoing the effects of the Drive â€Å"A million-gallon vat of custard upended itself over ... ... of this ideology in a way the reader can connect to. Through the foundation and attempt to understand the lack of reason, clear narration of important text and a human perception of absurdity, the novel prominently transcends the absurdity presented in the film. Absurdity is conveyed to be a school of thought, wherein humans attempt to answer and quantify the grandest questions of the universe, but ultimately come to a conclusion that the greatest answers are beyond us. As George Bernard Shaw said, â€Å"The more you learn, the more you know. The more you know, the more you forget. The more you forget, the less you know. So why bother to learn?† Works Cited Adams, Douglas. The Hitchhiker's Guide to the Galaxy. London: Pan Macmillan Adult, 2002. The Hitchhiker’s Guide to the Galaxy. Dir. Garth Jennings. With Martin Freeman, Mos Def. Touchstone Pictures, 2005.